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XEN SERVICES

We work with Principals and Marketing Managers in mid-large accounting practices and financial advisory firms.

Helping you to prepare and execute your digital strategy.

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ServiceS that harness fully the benefits of technology

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Preparing Your Digital Strategy

We work with you to understand and formulate your web strategy, and how it integrates with organic, social, paid and email marketing channels.
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Web Site Design & Development

For many of our engagements, clients already have a web site, or have engaged another agency for the web site build. This suits us well, and we come in during the implementation phase or later, to initiate the SEO and digital activities.
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High growth digital marketing

Exclusively for Australian Accounting Practices
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Increase Traffic

Using opportunity analysis and keyword research to inform content strategy, build channel engagement and drive increased quality traffic to your site.

Increase Leads

Ensuring your site is a lead generation machine, with pages optimised for converting visitors into leads, and sophisticated campaigns to nurture into opportunities.

Increase Sales

Providing insight into analytics, channel results and sales data to ensure opportunities are followed up and won. Costs and campaigns are reviewed for optimum ROI.

ServiceS that harness the benefits of technology

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WordPress

WordPress is the world’s most popular CMS due to its simplicity and ease of use. From its origins as a blogging engine it has grown to be a highly functional CMS, now powering some of the biggest news sites in the world.
HubSpot

HubSpot CMS

HubSpot is a sophisticated marketing automation platform with a full content management system, ideal for mid-large practices.
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Content Marketing

Content Marketing is the key strategy for most sites today. Providing rich, useful, compelling content is valuable to customers and prospect, and build credibility and trust.
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Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of improving your site so that it ranks well in the search engines. It includes making changes to the way your site is architected and the content that is included, as well as encouraging other sites to link to it.
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Search Engine Marketing

SEM is the process of using paid traffic sources including Google AdWords, Bing Ads, LinkedIn Advertising and Facebook Advertising to drive visitors to your site. Save money by ensuring you have well managed, efficient campaigns.
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Social Media Management

Social is a growing source of targeted traffic for sites, and an important component of most companies’ digital strategy.
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Marketing Automation

Email marketing is the process of emailing a group of people (usually prospects and customers), with the purpose cultivating a relationship, building trust, and requesting an action such as new business or sales.
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Reporting

Reporting needs vary per client, and it’s important that reports match requirements – there’s nothing worse that getting bombarded with a range of non-actionable reports.

XEN IS FOCUSSED ON
HIGH PERFORMING FIRMS

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