--- title: Marketing for Accountants and Financial Advisory Firms | XEN Advisory description: We help mid-large financial advisory firms drive lead generation and customer acquisition. Sydney based HubSpot Certified Partner. Free 30 min consultation. --- [![XEN Advisory](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/XEN_Logo.png?width=201&name=XEN_Logo.png "XEN Advisory")](https://www.xenadvisory.com.au) [![FREE EVALUATION](https://no-cache.hubspot.com/cta/default/306227/21b98073-2193-4016-a18f-e8127fdb2f1d.png)](https://cta-redirect.hubspot.com/cta/redirect/306227/21b98073-2193-4016-a18f-e8127fdb2f1d) ![Hero_banner.jpg](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/Hero_banner.jpg?width=2000&name=Hero_banner.jpg "Hero_banner.jpg") # High growth digital marketing For Australian Accounting Practices and Financial Advisory Firms [![SCHEDULE A CALL](https://no-cache.hubspot.com/cta/default/306227/9ba88fc6-9d4a-4816-b11f-da974153557d.png)](https://cta-redirect.hubspot.com/cta/redirect/306227/9ba88fc6-9d4a-4816-b11f-da974153557d) ![down-arrow.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/down-arrow.png?width=28&name=down-arrow.png "down-arrow.png") #### 64 increase in Traffic #### 37 increase in Leads #### 12 increase in customers #### 24 increase in profit per customer ## WHAT WE DO ![Services_Icon1.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/Services_Icon1.png?width=142&height=159&name=Services_Icon1.png) ##### Digital strategy We work with Financial Advisory firms to research, plan, implement and measure their digital strategy. ![Content Marketing](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/content.png?width=142&height=159&name=content.png) ##### Content marketing We plan and implement your complete content strategy, including research and preparation of blog posts, articles, ebooks and videos.  ![Services_Icon1.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/hand.png?width=142&height=159&name=hand.png) ##### Social and paid marketing We manage and optimise all your key digital channels including social engagement, Facebook advertising, Instagram, Google AdWords, LinkedIn and Twitter. ![light-arrow.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/light-arrow.png?width=28&name=light-arrow.png "light-arrow.png") ## Results For Your Firm ![Traffic generation](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/img1.png?width=454&height=341&name=img1.png) #### Increase Traffic ##### Drive more visitors to your site Using analysis and keyword research to build a targeted content strategy for your firm, we drive quality traffic to your site and build engagement with your audience. ![Traffic](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/Traffic.png?width=47&height=40&name=Traffic.png) Research and analysis ![Content](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/Mac_icon.png?width=48&height=33&name=Mac_icon.png) Blog posts and articles ![Lead Generation](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/leads.png?width=454&height=341&name=leads.png) #### Increase Leads ##### Convert your visitors in leads Ensuring your site is a lead generation machine, with pages optimised for converting visitors into leads, and sophisticated campaigns to nurture into opportunities. ![Conversion](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/Traffic.png?width=47&height=40&name=Traffic.png) Conversion optimisation ![Ebooks and content offers](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/Mac_icon.png?width=48&height=33&name=Mac_icon.png) Ebooks and content offers ![Customer acquisition](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/sales.png?width=454&height=341&name=sales.png) #### Increase Sales ##### Convert more leads into clients Providing insight into analytics, channel results and sales data to ensure opportunities are followed up and won. Costs and campaigns are reviewed for optimum ROI. ![Reporting](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/Traffic.png?width=47&height=40&name=Traffic.png) Reporting and optimisation ![Nurture](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/Mac_icon.png?width=48&height=33&name=Mac_icon.png) Email nurture campaigns ![Increase Insights](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/uploads/Increase-Insights.jpg?width=454&height=341&name=Increase-Insights.jpg) #### Increase Insights ##### Understand what is working Using proper tracking of campaigns and channels you gain immediate insight into what strategies are working. Prove your marketing spend and maximise your ROI. ![Campaigns](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/Traffic.png?width=47&height=40&name=Traffic.png) Campaign analysis ![Dashboards](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/Mac_icon.png?width=48&height=33&name=Mac_icon.png) Real time dashboards ![grey-arrow.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/grey-arrow.png?width=28&name=grey-arrow.png "grey-arrow.png") ## REAL TIME RESULTS [![SCHEDULE A CALL](https://no-cache.hubspot.com/cta/default/306227/9ba88fc6-9d4a-4816-b11f-da974153557d.png)](https://cta-redirect.hubspot.com/cta/redirect/306227/9ba88fc6-9d4a-4816-b11f-da974153557d) ## CLIENT SUCCESSES #### Impressed with XEN’s combination of strategic, technical and implementation skills We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.  With the site now gaining 1100 visits per day and providing **more than 1200 new leads per month**, the project has been a great success. It has been a vital part of our 35% sales growth , compared to last year. We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG. Markus Lambert National Manager, Solar Sales, LG Electronics Australia Pty Ltd #### My go-to HubSpot Guru As the only Marketing employee in my organisation, I see XEN as an much needed extension of my team of one. As a company, we rely heavily on Craig and the team to turn our plans into reality. Irrespective of the size of task at hand, XEN continually take the time to understand why and guide us in the right direction - from emailing a subset of our contacts, to transforming our outdated website into a clean, contemporary site, with strategic goals in mind.  It was only after starting with my current company that I realised Craig was a HubSpot guru. He's been instrumental in our adoption of HubSpot and the success we've seen as a result of using it. I often catch myself bragging about Craig's expertise and I consider myself lucky to work with him. I'm certain that we wouldn't be in the favourable position we are in today without XEN. Michael Murray Marketing Manager, WARDY Group #### Always has your best interest at heart XEN is a true extension of our marketing team and we have a genuine partnership dedicated to the success of the marketing strategy. They keep us at the forefront of digital marketing, even when we are time poor and limited in resources - finding creative and effective ways to keep us relevant in a very competitive and noisy landscape. Craig and the team never hesitate to share insight, train and enable; and while some would be concerned with making themselves redundant, XEN believe in empowering us to be confident in the digital space to grow, learn and succeed. I would recommend XEN to any organisation looking for a true digital marketing partner, who always has your best interest at heart. Lee-Sia Kay Head of Marketing, ASX Listed Company ![bklack-arrow.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/bklack-arrow.png?width=28&name=bklack-arrow.png "bklack-arrow.png") ## LATEST FROM THE BLOG [What is Inbound Marketing and How Can Advisory Firms Use It to Drive Traffic](https://www.xenadvisory.com.au/blog/inbound-marketing-for-advisory-firms) [![DISCOVER MORE](https://no-cache.hubspot.com/cta/default/306227/a9a8c00a-cd8b-4312-a4d2-5d54196972a9.png)](https://cta-redirect.hubspot.com/cta/redirect/306227/a9a8c00a-cd8b-4312-a4d2-5d54196972a9) ## XEN ADVISORY IS FOR HIGH PERFORMING FIRMS ![HubSpot Gold Partner](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/uploads/gold-partner-badge-circle.png?width=240&name=gold-partner-badge-circle.png "HubSpot Gold Partner") ![Google Partners Specialists](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/uploads/google-partners-specialist.png?width=676&name=google-partners-specialist.png "Google Partners Specialists") ![Google Partners](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/uploads/google-partner.png?width=200&name=google-partner.png "Google Partners") ![Chartered Accountants](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/uploads/ca-logo.jpg?width=596&name=ca-logo.jpg "Chartered Accountants") ![bklack-arrow.png](https://www.xenadvisory.com.au/hs-fs/hubfs/XenAdvisory_2017/Image/bklack-arrow.png?width=28&name=bklack-arrow.png "bklack-arrow.png") NEED HELP? 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